Introducing...

I am really excited to introduce the official and brand new logo for Square Root Photography. I worked with Emily of Emily Gilmore Designs to create a logo.

I had a couple of elements I wanted to include. I'm not sure I've ever explained on here the background behind the name. I wanted to start a photography business. I didn't want it to simple be "Janelle Nutter Photography" because, frankly, it's boring. I also didn't want something that was trite or overly cliché, such as "Captured Moments" or "One Thousand Words." I wanted something that would be meaningful to me, memorable, but not too weird or difficult. I was talking to my husband about this one night, and he thought for about 30 seconds (if that), and threw out Square Root Photography. It was perfect, for two reasons.

You see, my husband is a mathematician. That's only the secondary reason, though. My maiden name is Rountree (no 'd'!). Growing up, everyone seemed to think it was hilarious to call me Squaretree or Squarebush. My brother thought he was clever by calling us Triangletwig. Needless to say, this was all quite frustrating, and entirely un-amusing. In ninth grade, my geometry teacher (who had a fabulous name of his own -- Mr. Coke) one day called me Square Root. I'd never heard it as a nickname before. It didn't bother me. Even then, I appreciated a good pun, and this one worked. I think part of why it never grated on me was because it didn't sound forced.

Square Root didn't become a nickname for me. I think Mr. Coke only actually used it the one time. The memory stuck with me, however, so when my husband suggested it as a business name, I thought it was perfect. It was also pretty original, I thought, and easy to remember.

I told Emily all this history, and I told her I wanted a tree with square roots, but I also wanted to work the square root mathematical symbol in somehow. Four pages of sketches and some back-and-forth later, she came up with a logo that I absolutely love!


Emily was very pleasant to work with and very prompt, despite the fact that our timeline went right through the holidays. She's delightful, and her fee was very reasonable. I highly recommend working with her if you have graphic design needs.